Zendaya Partners with Michael Kors on a New Watch Campaign

The actress and singer is starring in the new smartwatch campaign for the designer

Zendaya launched her partnership video with designer Michael Kors this week.

 

The video features the singer, actress, and designer as well as model Martha Hunt showcasing the Michael Kors smart watch. Kors is the latest designer luxury brand designer to be incorporating technology into his brand and overall designs. Tommy Hilfiger and Marc Jacobs previewed technology-inspired designs last Fashion Week with solar panels and technology charging accessories.

 

Fashion-meets-technology is sure to be very popular in the upcoming fashion seasons, especially after the Met Gala’s theme of “Manus x Machina: Fashion in the Age of Technology”. For the event that happened earlier this year, Zendaya wore a Michael Kors gown.

 

In the video both women can be seen starting their day with their watches, working out, having lunch, jet-setting in helicopters, and getting ready for a glamorous event later that night with the designer himself, Michael Kors.

 

This is not Zendaya’s first partnership with a fashion brand. Last month, the actress’s shoe line, Daya by Zendaya hit the stores. The shoe line was a collaboration with her stylist, Law Roach, who was recently named a new judge on the America’s Next Top Model reboot with Rita Ora as the host. While promoting the line, the shoe designer said that a clothing line is 100% in her future although she does not have a definite date yet.

Daya by Zendaya can be purchased at Nordstrom, Kohl’s, and Lulu’s; the prices range from $70 to $110

Michael Kors has been on the forefront of technological fashion, and many even discussed how the most Instagrammed models were the ones who walked in his shows last season and starred in his social media campaigns.

The partnered designer video comes before the start of Fashion Month, which kicks off in New York this week. With this collaboration, many are wondering if there is more in store for Zendaya and Michael Kors.



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