Chanel Names New Ambassador

Willow Smith is named Chanel's newest ambassador

Fashion Month has officially ended and hours after the Chanel show finished in Paris, Willow Smith was named the new ambassador for the legendary brand.

Karl Lagerfeld quickly made this announcement after the Spring/Summer 2016 show in Grand Palais in Paris earlier this month; Smith later confirmed this on her Instagram. This is not the first time Smith has worked with a high house of couture. Earlier this year, she also starred in a campaign for Marc Jacobs. Smith’s brother, Jayden, is currently the face of Louis Vuitton.

Although Jayden has been known for his non-gender conforming fashions, Willow has been seen in more sporty and futuristically styled outfits. While Chanel has often been a favorite for fashion lovers young and old, Lagerfeld has recently been using much younger faces for his campaigns. Smith, 15, is succeeding Lily-Roe Deep, daughter of Johnny Deep and Vanessa Paradis, who was sixteen when she starred in her Chanel campaign. Smith is also a singer, actress, and dancer.

Chanel along with many other haute couture houses have come under fire in recent years for their lack of diversity. Chanel, in particular, has had its fair share of controversies for not having any black models walking in past shows, and was even involved in a shoot with supermodel Claudia Schiffer in which they did black and yellow face.

Considering Smith’s commitment to social awareness, particularly in the black community this will mark the shift in the high world of fashion.



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