Tress App is #BlackHairGoals

3 Black Female Tech Founders Launch App That Caters to Black Hair

Tamika Morrison
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Tamika Morrison

Editorial Director at RYSE INTERACTIVE
Lover of #Archetypes. #PRTherapist #Editor @RYSEConnected. #WanderlustDiaries Author of #1stLadyRules + Founder of @TMORRISONAGENCY #Closer2MyDreams #Part2
Tamika Morrison
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Have you heard of the app called Tress?



Tress is a fun and easy way to share your hairstyle pictures “tressies” with your friends. Take a tressie, upload it on Tress, add information like name of hair-extension or hair product, name and location of salon, and the price range of having that hairstyle done. This information will provide value to your friends, who might be considering trying out your look. We built Tress with a lot of love and consideration, because ladies always have questions about beautiful hairstyles.


Three black software engineers and entrepreneurs—Cassandra Sarfo, Esther Olatunde and Priscilla Hazel—have created Tress to become the one-stop shop for all your black hair needs, inspirations and appointments.


“We do this all the time: We see a hairstyle that we like. We stop people on the street just to ask them where they did their hair, how much it cost them, or ask them for their stylist’s number,” Hazel told The Root. “And my mom, she takes pictures of her TV screen and [messages] me and asks me where she can have it done. It’s a habit that we have that we do all the time.”


So the women put their heads together to come up with a solution for what they saw as an obvious demand, and the app Tress was born. The long-term goal is to make Tress a one-stop shop for all things hair, and for the platform to be a seamless integration between someone seeing a hairstyle and knowing all the products and procedures (and even people!) used to create it.


According to the website, the idea came about simply being a black woman and noticing the trends. “We love changing our hairstyles and are always on the lookout for interesting and unique hairstyles. We usually got inspiration from social media and search engines but we always wanted more information about each hairstyle and the chance to ask more. We decide to focus on mobile because most people always have their phones on them and will be able to access the app very easily, in addition to taking pictures and uploading them smoothly on the app.


Currently on the app, women can find hair inspo and filter hairstyles by the type they’re looking for, or even by cost. Women can also upload and share photos of their own hairstyle, adding whatever information is necessary, and contribute to community discussions about best hair-care practices and other tips. You can see what’s trending, and even bookmark hairstyles for later viewing.

Photo: source

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