Latest posts by Lauren Everett (see all)
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The marketing professional shares career insights and how black millennials influence cultural trends- July 10, 2018
Growth around Atlanta has allowed the city to host major events such as the Super Bowl at the top of 2019. Mayor Keisha Lance Bottoms was proud to announce that the city will also partner with fifth annual The Basketball Tournament(TBT) along with PUMA and other major brands. The Super 16 round will be held July 26-28, 2018 at Georgia State University Sports Arena. The $2 million take all tournament will be broadcast live on ESPN for the world to see.
At Atlanta City Hall, Mayor Bottoms was honored about Atlanta being chosen to host the games as well as the communal opportunities this allows. “There can be many other cities in which this organization could go to, but they have chosen the city of Atlanta. And what’s even more important is it’s not just a one-time event, this is about paying it forward to our communities and our children” said, Mayor Bottoms.
Not only will the city host the games but TBT will also host a “Day of Giving” on July 25 for residents to serve their community alongside Atlanta resident and NBA veteran Kent Bazemore. Serving as an honorary host for the Super 16 round, Bazemore says “Giving back to the Atlanta area is extremely important to me. What better way to enjoy your favorite pastime while investing in young people to reach their full potential.”
CEO and Founder of TBT Jon Mugar boast that “This year’s tournament will be the most competitive in our five-year history.” When asked why Atlanta to host the Super 16 round:
“It’s kind of easy when you have the Mayor standing next to you and giving you that support to come to their city. We’ve always heard Atlanta is a hot bed for basketball, we’ve seen a lot of our players come from Atlanta. A place we want to break into the right way, and this was the way to do it.”
The “Day of Giving” includes the much-needed renovation work of Northwest Atlanta’s Anderson Park. The recreation center has seen some renovations, including new AstroTurf for the community’s football players but the focus is now on the basketball court. The City of Atlanta’s Assistant Director for the Office of Recreation, Ramondo Davidson commented saying
“A complete overhaul; painting, renovating the entire gym, resurfacing floors, new shot clocks, scoreboards, making sure everything is up to par.” Although the rollout of renovations will happen in phases, Davidson says TBT will be coming back quarterly with the Parks and Recreation department utilizing their resources to complete the overhaul.
Both Mugar and Davidson are optimistic about the effects this partnership will have on both TBT and the city of Atlanta.
“The partnership will have a major impact, it is long overdue and a major benefit for our kids” said Davison. “”The facility is one of the more challenging facilities, where we serve hundreds of kids in this community. The Mayor is keen on making sure our facilities are state of the art and up to par. It is our job to make sure we serve our constituents, bringing them to a place that’s welcoming and inviting… and that’s our commitment throughout the city.”
The games hosted in Atlanta will determine the four teams that are moving on to the $2 million Championship round in Baltimore, MD from August 2-3.
“We want this to be year one of a building block, growing this to be an Atlanta event” says Mugar. “Not just on the court but also what we’re doing in Anderson Park. I think it is important to be able to connect our players and staff to the communities where they’re overlooked and underserved. We have a platform with an international audience with ESPN; we’re in a position where we can help people and get their message out there… we want to do more of that.”
Puma will serve as the official apparel sponsor of TBT for the first time and is also offering an endorsement deal to any player who competes in TBT and signs with an NBA team next season.
Tickets can be purchased at thetournament.com as well as information on schedules and special discounts for students and military.