Nike Makes Colin Kaepernick The Face of ‘Just Do It’ 2018 Campaign

The new campaign shows Nike's unwavering support of athlete's and their right to expression and we are in our good feelings

Two years ago, former San Francisco 49ers quarterback Colin Kaepernick decided not to stand for the national anthem. This actions or lack thereof made him the face of an NFL protest movement based on police brutality and racial injustice. Morphed into disrespecting the flag and America’s veterans, Kaepernick has continued to stand by his beliefs despite the constant backlash and lack of NFL checks.

This, however, hasn’t stopped praise on behalf of Kaepernick over the years. His various philanthropic efforts and the domino effect his kneeling protest are nothing short of admirable. Kaepernick’s off-field efforts have recently been recognized by super brand Nike, making Kaepernick the face of their most iconic advertising campaign: “Just Do It.”

He [Kaepernick] tweeted the black and white campaign photo Monday. “Believe in something. Even if it means sacrificing everything.” The image reads as Kaepernick’s life mantra, as we’ve all watched him sacrifice a dream many children can literally only dream of.

Nike’s 30th-anniversary campaign will introduce new Kaepernick apparel, including a t-shirt, and shoes according to the New York Times. Nike will also donate to Kaepernick’s “Know Your Rights” campaign.

Just as fans or former fans of the NFL, Nike is aware of the situation still affecting the league and its players. The regular 2018 season is underway this Thursday, but the controversy surrounding the national anthem policy is still in limbo since this May. Much debate and backlash have been felt since the NFL proposed their problematic national anthem policy which states: ‘players have the option to stay in the locker room during the anthem but are required to stand if on the field or face possible discipline by their teams, including fines.’

NFL fans have taken to boycotting games, which has led the organization to find a decrease in ticket sales and viewership. Since Nike’s new campaign release— mind you it’s been 24 hours, the remaining NFL fans have taken to destroying all Nike brand clothing in protest of the new campaign.

Not long after his protest began, Kaepernick told NFL media, “to me, this is bigger than football, and it would be selfish on my part to look the other way.” The NFL has not issued a response to the ad campaign, but given its track record, treading lightly wouldn’t be a bad idea. Nike, on the other hand, stands by all athletes saying it “supports athletes and their right to freedom of expression on issues that are of great importance to our society.”

We stand and stan for Colin Kaepernick, and we can’t wait to cop a shirt, you know for the culture. Until then, let me pull my Nike’s out the box. Today is one of those days.

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