With #MyBeautyMySay Dove Encourages Women To Define Their Own Beauty Standards [Video]

The 60-second campaign video exemplifies that beauty comes in many forms.

In a sixty-second video featuring nine women in careers ranging from burlesque dancer to beauty blogger, Dove aims to demonstrate to women don’t need to conform to a prescribed standard of beauty.

Marketing director Jennifer Bremner hopes that the campaign will be able to achieve self-respect and ultimately recognize their full potential. As she says, “Now, more than ever before, women are breaking barriers and challenging stereotypes—and it is time for society to start acknowledging this.

“With #MyBeautyMySay we hope to inspire women everywhere to take a stand against judgments that belittle their accomplishments.”

Bremner went on to add, “Reaching 19.4 million girls to date with self-esteem education, Dove has always been at the forefront of helping women and girls develop a positive relationship with beauty.

“We are proud to be a pioneer in redefining how women and beauty are portrayed in the media and in advertising. Dove is committed to widening today’s stereotypical view of beauty through all of our campaigns.”

Photo source.



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