Latest posts by Taylor Carlington (see all)
- Zendaya Partners with Michael Kors on a New Watch Campaign
The actress and singer is starring in the new smartwatch campaign for the designer- September 7, 2016
- Armed Protesters Stationed Outside Brock Turner’s
The Stanford rapist was released early but not greeted with a warm welcome- September 7, 2016
- Matt Bomer Angers Transgender Community with New Film
Bomer will portray a transgender sex worker in film with Mark Ruffalo- September 1, 2016
“My life is very, very hectic,” said Jai Stone, brand strategist, entrepreneur, and creator of PeriCON Live. After working for Fortune 500 companies like Coca-Cola and Delta Airlines, Stone has gone onto become an entrepreneur of her own successful business of helping to build up the brands of other organizations.
With her career and workload, there is never a “regular day;” Stone’s starts each day with schedule checking, phone calls, consultations and coaching meetings, sometimes national, in which she helps entrepreneurs build up their businesses, and existing organizations expand their brands, according to Stone.
In addition to being a full time strategist, Stone also travels and speaks at over 20 speaking engagements during the year, and hosts her own online university called “GameChangHER.”
Currently, Stone is putting all of her focus on her upcoming PeriCON conference that will take place on April 21-22st in Atlanta, Georgia. She considers this event to be ‘the Superbowl of my career,” added Stone. It seems as though Stone truly takes this to heart because she has had her hand in every part of the conference from designing the graphics, picking the speakers, and even deciding what’s in the goodie bags. Stone’s approach to the conference in her own words was, “no frills, no fluff.”
She is especially proud of her roster of over 40 industry leading speakers, all of whom she knows personally, “I wanted speakers with results, reputable reputations, and relationships [I had with them].” Some of the speakers of PeriCON Live are Actress Kim Coles, Digital Media Expert Casey Zeman, Social Media Strategist Socially Nina, Co-Founder of BlackandMarriedwithkids.com Lamar Tyler, Media Personality Mario Armstrong, and RYSE’s own Founder and President, Jay Jackson. She refers to many of her speakers as “bootstrap entrepreneurs”.
“I could have had bigger names, but I wanted bootstrap entrepreneurs. People with 6 and 7 figure brands and businesses and they did it in record time,” said Stone.
As a woman of color, she is also hoping that with PeriCON, she will be able to bring more diversity to business. “Women and people of color are underrepresented in technology and entrepreneurship and I want to change that,” she said.
With the business world constantly evolving, and the marketing world moving even faster, a major part of her enterprise is learning how to adapt and how to teach others to do the same. “Coming from the corporation marketing industry, I was programmed to focus a lot on conditioning and what my brand looked like and those are things that don’t make you the money. What the brand looks like attracts people, but its the services that make them pay [attention] so you really have to have an eye for that,” Stone elaborated.
As a self-taught graphic designer, Stone decided to change her marketing model after she was asked, “Do you want to be popular or do you want to be paid?”
This question is what made Stone shift gears and change the way she was approaching her model. She later admitted she wished someone had told her to not spend so much time and money on the aesthetics of everything, but on the product itself instead.
She began her enterprise out of a necessity for better work hours. When her father was severely injured, she and her sister began to care for him on their own, not allowing her to work a 9 to 5 job; she then picked herself up from her bootstraps and began her business. Being a self made-self taught entrepreneur was not how Stone always thought she would turn out. Like many, she was taught to go to school, get a good job, and retire at a respectable age. Stone later said in reference to working for herself that, “it was a necessity.”
She later said, “Many don’t realize the level of sacrifice as an entrepreneur and you have to be willing to make. Enough people have the passion and not the drive to make it happen.”
Stone has undoubtedly made a wonderful name for herself and wildly successful brand as well, and yet she has still come under fire for not being a great role model. Some have told Stone that her curvier body sets a bad example for younger people. “It’s a misconception that they have to be perfect. You don’t have to be perfect. I show up doing what I’m called to do, serving women business owners in a way that is credible. I absolutely think that I am a role model. Sex sells, but so does intelligence, humor, personality, authenticity all those things. As women, as leaders there’s value in so many things beyond your sexuality,” added Stone. “I don’t care about the color of your body, or if your were born poor, or if you’re too opinionated, or too fat for TV, I’m here to tell you that you can be successful and I make no apologizes for that.”