Doing Business with B.O.B (Black Owned Businesses)

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Why it’s important to support minority owned businesses

By Alicia Mitchell

Orlando is a top location for business. In a state offering cost competitive incentive programs for new or expanding businesses, including tax credits and assistance with development fees, Orlando has all the resources minority-owned ventures may need to succeed in the Sunshine State.

Economic empowerment goes hand-and-hand with entrepreneurial success. In the groundbreaking Nielsen Company report, “The State of the African-American Consumer”, African-American buying power is projected at $1.1 trillion by 2015. If more black consumers exercised their economic buying power – through support of black business – communities would thrive and businesses would strengthen and grow.

Relocating from Austin, Texas, Hale says he struggled identifying black-owned businesses in Central Florida.

“First and foremost, the issue was learning where these establishments were located,” he explained. “There wasn’t a good resource to identify the African-American marketplace, especially identifying the companies in the categories I needed.”

Forward thinking, Landon developed Central Florida Black Business, an online directory created to address the very basic need of connecting black consumers to black-owned businesses, with the principal goal of helping companies grow with continued support of black consumers.


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