Beyoncé Partners with Topshop for Ivy Park Clothing Line (Video)

Beyoncé teases new athleisure line via Instagram and video

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Last December popular UK based retailer Topshop announced their partnership with Beyoncé for an Athleisure line.

In general Beyoncé fashion, no further details were released or even discussed, including when the line would hit stores. As of this morning, “Ivy Park” will be available for purchase on April 14th. The line can be purchased at Topshop and Nordstrom stores as well as online on Net-a-Porter.

“When I’m working and rehearsing, I live in my workout clothes, but I didn’t feel there was an athletic brand that spoke to me,” Knowles said in a public statement. “My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.”

Beyoncé made the announcement herself via Instagram and linked to her line’s new page as @weareivypark well.

Though no word on the price yet, but considering Topshop’s reputation for being pricier fast fashion and Beyoncé’s cost for anything, those interested should start saving their pennies now. Take a look at her empowering video below about Ivy Park featuring Blue Ivy.


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