Since the app launched in 2010, Instagram (with over 400 million users per month) has become everyone's favorite social media tool aiding us with sharing our aesthetically pleasing content to the world. But like its parent company Facebook and its counterpart Twitter, Instagram has developed a new algorithm that will change your feed from chronological order to rather ranking its content on a popularity scale.
The new update will change your feed to what the app thinks you would like to see or the content you missed out on, and place that content (whether it was posted 7 minutes ago or 7 hours ago) right to the top of your feed. For example, if your best friend Susie posted a picture of her lunch while you were on a long flight, usually by the time your able to check your feed, her picture would have been long gone from your feed. But with the new update, Susie's Korean tacos will be placed at the very top of your feed, no matter how long ago it was posted.
Kevin Systrom, co-founder and CEO of Instagram, said in an interview:
“On average, people miss about 70 percent of the posts in their Instagram feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.”
Many are worried the new update will favor highly popularized accounts with massive followings by aiding their content to be promoted more, while other profiles with smaller followings (which lets be honest, is most of us) will be left behind.
Algorithm feeds haven't always been received well when introduced to social media users. When Facebook switched from chronological order to an algorithm feed, many users were confused and frustrated with the new adaptations. Earlier this year Twitter received the most heat and even considered reverting back to its original order when users were complaining about the update and threatening to delete their accounts, using hashtag #RIPTwitter.
We get it, change is scary, but sometimes, necessary.
In an interview with New York Times, Brian Blau, a vice president at Gartner, an industry research firm, stated:
“These companies want to always, always give you the next best thing to look at... If an algorithm can give you much more engaging content more frequently, you’ll stick around longer.”
The new update will slowly make its way to every profile starting today.