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Kimberly Hogg Keeps Her Eyes on The Prize
Kimberly is PepsiCo’s Brand Manager for South Carolina, North Carolina, and Georgia
Kimberly Hogg on When to Change – Kimberly Hogg went to Spelman College in Atlanta and majored in Economics. She graduated in 2008, the beginning of the financial crisis. She acknowledges she was fortunate to have a job on Wall Street, but said, “People were unhappy. I was doing the same thing every day. It wasn’t dynamic, I couldn’t make it interesting as hard as I tried.” Unsatisfied, she began looking for something that would satisfy her need for an ever-changing workplace. “I remembered what I liked back in college. What classes interested me. There was also a NHL Marketing competition my senior year. My team was made up of Econ majors (none of us knew marketing well), we had a lot of fun and learned so much over the six month long competition. We actually won the competition, surprising even ourselves as all of the teams from other institutions in Atlanta were made up of marketing majors. That experience really stuck with me.”
Kimberly Hogg on Landing the Interview – Once she found what she thought was her passion (marketing), Kimberly Hogg had to find the branch that her skills transferred to. She found that Brand Management was most suited to her skills due to the creative and analytical aspect of the job, and then the real work began. ”I started by asking what brands are respectable,” Kimberly said, “Then I was strategic. I did a lot of research on what Brand Management entails, and how my skills would be a fit. I talked with my mentors from college to confirm my logic actually made sense. I applied for a role with PepsiCo and landed an interview, and the rest is history. Luckily I was junior enough to make that kind of transition.” She started out working on the innovation team focused on Mountain Dew, Pepsi, and Mist TWST at the time but considers AMP Energy her “first true brand marketing experience.” “I fell in love.” Kimberly adds. When asked about what advice she would give for others looking into a marketing-related position, Kimberly said, “Be clear on why you want to pursue a specific area of marketing. It’s such a diverse field– there’s agency, management, PR… several different routes. Research why it makes sense for you, and know how your skills will help the company. A strong story and pitch is very important. Tell an employer in an interview what you expect from the job in addition to why you will be an asset. This is your time to decide if you’re a fit for each other.”
Kimberly Hogg on What Keeps her Motivated – “What keeps me going is the opportunity to make a positive impact on our consumers and customers in addition to the local markets in which I manage through our brands alongside some of the smartest people in the industry” Kimberly said. “Everything is about teamwork at PepsiCo — I typically collaborate with 10-15 colleagues any given day which is fun and challenging as we push each other. I thank God every day for the opportunity. I am a firm believer that you must have faith to move you but it is through your own internal motivation that you will rise beyond any given challenge.” Kimberly said. And when asked about her goals for the future, she said she’s found her dream career. “I want the opportunity to work on another new challenge. The next role I take with PepsiCo that will allow me to develop new skills and continue to sharpen the ones I have gained. I’m pretty open at this point to what that might be.”
Kimberly Hogg started out as an Analyst on the Innovation team for carbonated beverages (Pepsi, Mountain Dew, Mist TWST), then was promoted to an Assistant Manager on AMP Energy. There, she relaunched the brand with new positioning, packaging, and flavors. After her success on AMP Energy, she was promoted to Associate Manager on Brisk Iced Tea, one of PepsiCo’s 22 billion dollar brands. After re-positioning Brisk and launching innovative Half and Half (tea and lemonade) products, Kimberly was promoted to the position that she holds today- Marketing Manager for all PepsiCo Beverages in South Carolina, North Carolina, and Georgia. In her spare time she enjoys cooking Blue Apron meals, trying out new restaurants with her boyfriend, spending time with her family and friends, mentoring her little sister through Big Brothers Big Sisters, and spending quality time with her Boston Terrier, Bean.