As Black History Month ends and we head into March, one iconic black history figure is finally getting her legendary line rereleased. Madam C.J. Walker, best known for being the first female self-made millionaire in the nation, will have her beauty and hair care products released in Sephora on March 4th.
Madam C.J. Walker made her millions on making beauty and hair care products that catered to African American women and a century later new generations of black women will be able to experience her classic products.
The line will be called Madam C.J. Walker Beauty Culture and will be sold exclusively at Sephora and ontheir website.
In the days of its creation, Walker’s line was reflective of the environment that black women were forced to work in during the 1900s. They are meant to clean, nourish, and grow hair because in the 1900s black women were often forced to work in unsanitary conditions. Originally, one of the ingredients included sulfur in the form of ointment and shampoo that promoted hair growth. Beauty Culture will have four separate collections with 25 products.
Walker began making hair and beauty products when she began losing her own hair at the age of 20. She developed her own hair care system that stimulated hair growth and changed the way that black women took care of their hair. Walker soon began to sell and distribute her system, which became known as the “Walker System”. She made them in her home and at its peek; Walker had more than 3,000 employees who sold her 20 varied products by mail order or by going door to door.
After Walker’s death in 1919 Sundial Brands continued the legacy of black hair care through other brands. Sundial is responsible for other natural hair care brands such as Shea Moisture and Nubian Heritage, which also cater to women of color.
The line will offer products for all natural hair types both natural as well as treated with heat and chemicals. The price for the products is more reflective of Sephora than the drugstores that normally carry the Sundial Brand lines. Prices are within the $24 to $32 range but the classic formulas are said to last longer then modern day products.