Pharrell Williams and denim company, G-Star, both took to social media this morning to announce that Williams has officially made the transition from collaborator to co-owner! The decision to make Williams co-owner of the company was finally made after a two year collaboration between G-Star and Williams’ company, Bionic Yarn. The two came together for “Raw for the Ocean”, a line in which the innovative team created denim products using recycled plastic.
Both parties have openly expressed their excitement towards Williams’ new role in the company with Williams saying he is looking forward to co-creating G-Star’s future and Thecla Schaeffer, CMO of G-Star, saying the G-Star family is “genuinely excited to welcome Pharrell into the G-Star mission”.
With Pharrell’s already amazing influence in fashion from trendsetting to creating previous successful brands (like Billionaire Boys Club and ICECREAM), it is safe to say that this notable fashion icon will achieve nothing less of greatness with this new business move.