By Alicia Mitchell
Orlando is a top location for business. In a state offering cost competitive incentive programs for new or expanding businesses, including tax credits and assistance with development fees, Orlando has all the resources minority-owned ventures may need to succeed in the Sunshine State.
Economic empowerment goes hand-and-hand with entrepreneurial success. In the groundbreaking Nielsen Company report, “The State of the African-American Consumer”, African-American buying power is projected at $1.1 trillion by 2015. If more black consumers exercised their economic buying power - through support of black business - communities would thrive and businesses would strengthen and grow.
"First and foremost, the issue was learning where these establishments were located," he explained. "There wasn’t a good resource to identify the African-American marketplace, especially identifying the companies in the categories I needed.”
Forward thinking, Landon developed Central Florida Black Business, an online directory created to address the very basic need of connecting black consumers to black-owned businesses, with the principal goal of helping companies grow with continued support of black consumers.